Book blogger, recent Sociology grad in her twenties. Stares at labels when no books are in sight. Disproportionately reads YA. This is a companion blog to http://wordrevel.com.
The book was well-organized, aiming to address what netnography is about and the necessary considerations one needs to weigh before engaging in netnography. Definitely a go-to text for me as an undergrad working on her thesis. Kozinets also included a list of helpful resources related to the various topics at the end of each chapter which I think is a plus.